About Us / Privacy Policy

Our Vision

Alpha Dental Group: First Class in NHS Dentistry

Alpha epitomises what a forward thinking NHS practice strives for. We are committed to providing a first class NHS dentistry service for our patients as well as a supportive, engaging and challenging environment for our people to achieve their goals.

Our Core Values

We have three underpinning values at Alpha Dental Studio that we believe contribute to our success. These attributes are not only the essence of our brand, but are rooted in each and every member of the Alpha Dental Group.


We pride ourselves on our teamwork, each practice team works seamlessly as a practice and as a group, each member working effectively together to the benefit of our patients.


It’s our passion to provide the very highest standards for our patients. We expect our people to be professional, work hard and project at all times the positive ethos of Alpha Dental Studio


Alpha Dental Studio promises to provide a very special working environment for our team supporting career development with the benefit of a vibrant social programme; we enjoy celebrating success. We aim to provide a positive dental experience for our patients.

Who we are

Alpha Dental Studio is a very well established team that has worked together for many years – this is one of our biggest strengths – teamwork is one of the core values of the Alpha Dental group alongside professionalism and fun.

All partners graduated from Newcastle University and all are from the North East and Yorkshire regions.

Together we form a strong team who work hard to ensure the practice you visit offers a high standard of care.

We are all committed to our own development and education and to that of the dentists and support staff who work with us.

Alpha Dental Studio holds regular team meetings and training days and pulls in the expertise of other colleagues to offer advanced treatment such as Orthodontics and Dental Implants.

We aim to make you feel welcome as a patient – we rely on your support and welcome feedback and comments as to how we can improve the service we offer. Patient feedback questionnaires are available on reception.

History of the Group

Alpha Dental Group is a thriving group of eleven established practices with five partners.

In October 2008, Dr Ian Gordon and Dr David Birkin took over a practice in Catterick Garrison and launched the first Alpha Dental Studio.

Other acquisitions and new sites followed rapidly with additional partners Ben Wild, Guy Wells and Neeraj Diddee joining the Group.

2009 was a busy year with new sites in Great Ayton, Leyburn, Hawes and Bedale opening in April and Northallerton in May.

2010 started in a similar way with a new practice in Thirsk in January and Fairfield, Stockton on Tees in February.

2011 saw the acquisition of an established Practice in Kirkbymoorside.

The group won an orthodontic contract in 2012 in partnership with windmill orthodontics.

All the partners of the business are qualified Dentists and work clinically in the group as well as providing managerial leadership and support for our Head Office team based in Stokesley.

The partners are good friends as well as business colleagues and have a track record of working together and building successful practices and teams.

Ian Gordon and Ben Wild were partners in The Dental Centre Group on Teesside with David Birkin, Guy Wells and Neeraj Diddee all working within the group from very early in their careers.

Association of Dental Groups  www.dentalgroups.co.uk

Alpha Dental Studio are members of the association of dental groups (ADG) who provide patients with high quality, consistent care and treatment. Members are all UK companies with more than ten practices.The scale of members’ practices mean that patients can be confident that the service they experience in one practice in Middlesbrough for example will be the same as that in London for example.

Dentists across member companies are highly qualified and undergo frequent training programmes to ensure they are skilled in the latest treatment solutions and the most up to date technology. Providing reassurance through professionalism and concern for patients is at the heart of ADG members’ approach to dentistry.

Members are continually guided by the feedback of patients and work to provide the best possible patient experience.

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Data Protection Privacy Notice for Patients


In providing your dental care and treatment, we will ask for information about you and your health. Occasionally, we may receive information from other providers who have been involved in providing your care. This privacy notice describes the type of personal information we hold, why we hold it and what we do with it.

Information that we collect

We may collect the following information about you:

  • Personal details such as your name, date of birth, national insurance number, NHS number, address, telephone number and email address
  • Information about your dental and general health, including
  • Clinical records made by dentists and other dental professionals involved with your care and treatment
  • X-rays, clinical photographs, digital scans of your mouth and teeth, and study models
  • Medical and dental histories
  • Treatment plans and consent
  • Notes of conversations with you about your care
  • Dates of your appointments
  • Details of any complaints you have made and how these complaints were dealt with
  • Correspondence with other health professionals or institutions
  • Details of the fees we have charged, the amounts you have paid and some payment details

Alpha Dental Group is responsible for keeping secure the information about you that we hold.

Our data protection officer, Ametros, ensures that the practice complies with data protection requirements to ensure that we collect, use, store and dispose of your information responsibly.

Those at the practice who have access to your information include dentists and other dental professionals involved with your care and treatment, and the reception staff responsible for the management and administration of the practice.

How we use your information

To provide you with the dental care and treatment that you need, we require up-to-date and accurate information about you.

We will share your information with the NHS and our private dental plan providers DPAS and Denplan in connection with your dental treatment.

We will seek your preference for how we contact you about your dental care. Our usual methods are telephone, email or letter.

If we wish to use your information for dental research or dental education, we will discuss this with you and seek your consent. Depending on the purpose and if possible, we will anonymise your information. If this is not possible we will inform you and discuss your options.

We may use your contact details to inform you of products and services available at our Practice.

Sharing information

Your information is normally used only by those working at the practice but there may be instances where we need to share it – for example, with:

  • Your doctor
  • The hospital or community dental services or other health professionals caring for you
  • NHS payment authorities
  • The Department for Work and Pensions and its agencies, where you are claiming exemption or remission from NHS charges
  • Private dental schemes of which you are a member.

We will only disclose your information on a need-to-know basis and will limit any information that we share to the minimum necessary.

In certain circumstances or if required by law, we may need to disclose your information to a third party not connected with your health care, including HMRC or other law enforcement or government agencies.

Keeping your information safe

We store your personal information securely on our practice computer system and in a manual filing system. Your information cannot be accessed by those who do not work at the practice; only those working at the practice have access to your information. They understand their legal responsibility to maintain confidentiality and follow practice procedures to ensure this.

We take precautions to ensure security of the practice premises, the practice filing systems and computers

We use cloud computing facilities for storing some of your information. The practice has a rigorous agreement with our provider to ensure that we meet the obligations described in this policy and that we keep your information securely.

We keep your records for 10 years after the date of your last visit to the Practice or until you reach the age of 25 years, whichever is the longer.

Access to your information and other rights

You have a right to access the information that we hold about you and to receive a copy. You should submit your request to the practice in writing or by email. We do not usually charge you for copies of your information; if we pass on a charge, we will explain the reasons.

You can also request us to

  • Correct any information that you believe is inaccurate or incomplete. If we have disclosed that information to a third party, we will let them know about the change
  • Erase information we hold although you should be aware that, for legal reasons, we may be unable to erase certain information (for example, information about your dental treatment
  • Stop using your information – for example, sending you reminders for appointments or information about our service
  • Supply your information electronically to another dentist.

If you do not agree

If you do not wish us to use your personal information as described, you should discuss the matter with your dentist. If you object to the way that we collect and use your information, we may not be able to continue to provide your dental care.

If you have any concerns about how we use your information and you do not feel able to discuss it with your dentist or anyone at the practice, you should contact The Information Commissioner’s Office (ICO), Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF (0303 123 1113 or 01625 545745).

Date: 11th May 2018

Review date: 10th May 2019